What if every designer defaulted to the ubiquitous,
standard fonts we find stock on our computers?
Thank a type designer who doesn't just settle for
"standard" but knows how to choose, create, or
modify a typeface to be a memorable and expressive
brand mark.
If you would like to discuss working together on a
font design, logo, or lettering project, please feel
free to
contact me.
*Yes, this is a bit of an exaggeration, and yes,
you could say it's subjective. But the point is
that a well-crafted logo can make a difference and
the details matter (and it's just for fun). This
requires that a designer push some
measure beyond what is stock to help distinguish
it in the market and make it memorable. This post
is not to say all system fonts are bad. Some
of the logos are older versions not currently in
use. This post was originally created in 2011
and updated in 2017.