What if every designer defaulted to the ubiquitous, standard fonts
we find stock on our computers?
Thank a type designer who doesn't just settle for "standard" but
knows how to choose, create, or modify a typeface to be a
memorable and expressive brand mark.
If you would like to discuss working together on a font design,
logo, or lettering project, please feel free to
contact me.
*Yes, this is a bit of an exaggeration, and yes, you could say
it's subjective. But the point is that a well-crafted logo can
make a difference and the details matter (and it's just for
fun). This requires that a designer push some measure
beyond what is stock to help distinguish it in the market and
make it memorable. This post is not to say all system fonts are
bad. Some of the logos are older versions not currently in
use. This post was originally created in 2011
and updated in 2017.