What if every designer defaulted to the ubiquitous,
standard fonts we find stock on our computers?
Thank a type designer who doesn't just settle for
"standard" but knows how to choose, create, or modify
a typeface to be a memorable and expressive brand
mark.
If you would like to discuss working together on a
font design, logo, or lettering project, please feel
free to
contact me.
*Yes, this is a bit of an exaggeration, and yes,
you could say it's subjective. But the point is that
a well-crafted logo can make a difference and the
details matter (and it's just for fun). This
requires that a designer push some measure
beyond what is stock to help distinguish it in the
market and make it memorable. This post is not to
say all system fonts are bad. Some of the logos
are older versions not currently in use. This
post was originally created in 2011
and updated in 2017.