I designed custom lettering for this logo for Salon Halo. The goal
was to reflect quality and appeal to the general beauty market
without looking overly cliché. The curves and curls mimic
that of flowing hair, and the Halo name was accented by wrapping
the curl into a halo form. The tail in the "&" is also
modified to echo the curled letterforms.
Final logo.
Sketches of ideas.