I designed custom lettering for this logo for Salon
Halo. The goal was to reflect quality and appeal to
the general beauty market without looking overly
cliché. The curves and curls mimic that of
flowing hair, and the Halo name was accented by
wrapping the curl into a halo form. The tail in the
"&" is also modified to echo the curled
letterforms.
Final logo.
Sketches of ideas.