In the fall of 2014 the in-house team at HOW (a publication for
graphic designers) set out to redesign the magazine and add new
content. Working with our editorial team, I led and executed the
art direction and design of the project. A few months later it was
complete and launched with the Spring 2015 issue.
The new direction leveraged color, geometric shapes, iconography,
and clean typography. The cover houses a dedicated square
container for art with cover lines clearly placed in the
masthead.
The brand "voice" for HOW is a blend of friendliness with
authority, and experienced "big-sibling", helpful advice.
Cover and masthead.
Columns and departments.
Feature example.
More feature examples.
New columns were added.
Competition section.
Icons to go with column names.
Redesign assets and principles.