In the fall of 2014 the in-house team at HOW (a
publication for graphic designers) set out to
redesign the magazine and add new content. Working
with our editorial team, I led and executed the art
direction and design of the project. A few months
later it was complete and launched with the Spring
2015 issue.
The new direction leveraged color, geometric shapes,
iconography, and clean typography. The cover houses
a dedicated square container for art with cover
lines clearly placed in the masthead.
The brand "voice" for HOW is a blend of friendliness
with authority, and experienced "big-sibling",
helpful advice.
![](/assets/9f04edcd48a6c1a1d51642d8_rw_1200.jpg)
Cover and masthead.
![](/assets/9adddd6504d0510ec9a5b618_rw_1200.jpg)
Columns and departments.
![](/assets/d4f4128acab198cf1a0c0000_rw_1200.jpg)
Feature example.
![](/assets/36095d9e8b34111445adf398_rw_1200.jpg)
More feature examples.
![](/assets/9dc27d783f00f87c71209f49_rw_1200.jpg)
New columns were added.
![](/assets/4afbe46db8a3a047b8bfd687_rw_1200.jpg)
Competition section.
![](/assets/7ca42009c8e15e1a346ae499_rw_1200.jpg)
Icons to go with column names.
![](/assets/a6e081c4edf3701e16f6e17e_rw_1200.jpg)
Redesign assets and principles.