In the fall of 2014 the in-house team at HOW (a
publication for graphic designers) set out to
redesign the magazine and add new content. Working
with our editorial team, I led and executed the art
direction and design of the project. A few months
later it was complete and launched with the Spring
2015 issue.
The new direction leveraged color, geometric shapes,
iconography, and clean typography. The cover houses
a dedicated square container for art with cover
lines clearly placed in the masthead.
The brand "voice" for HOW is a blend of friendliness
with authority, and experienced "big-sibling",
helpful advice.
Cover and masthead.
Columns and departments.
Feature example.
More feature examples.
New columns were added.
Competition section.
Icons to go with column names.
Redesign assets and principles.