Ads created for HOW magazine design competitions.
The concept was to give each unique competition some
personality and create an eye-catching, distinct
look and series to promote the competitions
throughout the year. The inspiration comes from 60's
era children's books.
The headlines were hand-drawn to mimic the textured
style in the illustrations. The type is New Century
Schoolbook (i really like the italic), as well as
Trade Gothic. A restrained and consistent color
palette was used for uniformity. The logo becomes a
badge of sorts and avoided overly cliché award
imagery.
Art direction/design: Adam Ladd
Illustrations: Brad Woodard
Illustrations: Brad Woodard
![](/assets/04563945fa60f21b19f802c3_rw_1200.jpg)
Magazine ads.
![](/assets/35ada21f2b5b05f942999e4b_rw_1200.jpg)
Detail of hand-drawn headlines and type.
![](/assets/9933b9a7a2b8708f8fb228be_rw_1200.jpg)
Folded mailer.
![](/assets/100bce08f89ecba9a8bdf5d7_rw_1200.jpg)
Website banner ads.