HOW Design Competitions

Ads created for HOW magazine design competitions. The concept was to give each unique competition some personality and create an eye-catching, distinct look and series to promote the competitions throughout the year. The inspiration comes from 60's era children's books.

The headlines were hand-drawn to mimic the textured style in the illustrations. The type is New Century Schoolbook (i really like the italic), as well as Trade Gothic. A restrained and consistent color palette was used for uniformity. The logo becomes a badge of sorts and avoided overly cliché award imagery.

Art direction/design: Adam Ladd 
Illustrations: Brad Woodard