Harley-Davidson hired a team from a range of
Interpublic Group (IPG) agencies, named Team Ignite,
to handle their global creative, media, and digital
marketing duties. A member from that team reached out
to me to negotiate a global, unlimited licensing deal
to use Cheddar Gothic Sans and Cheddar Gothic Sans
Italic fonts (part of the larger Cheddar Gothic font
family) as the typeface for these branded campaigns.
The font language support was expanded further to
include even more international languages and will be
used by agencies and dealerships around the world.
Final deliverables included the expanded fonts, custom
naming to clearly identify them as brand assets for
the company, and multiple font formats for use in
print, web, and digital platforms.
More information can be found
here. All design examples and logos are property of their
respective owners. The images displayed are for
presentation of the fonts in use.