Harley-Davidson hired a team from a range of
Interpublic Group (IPG) agencies, named Team Ignite,
to handle their global creative, media, and digital
marketing duties. A member from that team reached
out to me to negotiate a global, unlimited licensing
deal to use Cheddar Gothic Sans and Cheddar Gothic
Sans Italic fonts (part of the larger Cheddar Gothic
font family) as the typeface for these branded
campaigns.
The font language support was expanded further to
include even more international languages and will
be used by agencies and dealerships around the
world.
Final deliverables included the expanded fonts,
custom naming to clearly identify them as brand
assets for the company, and multiple font formats
for use in print, web, and digital platforms.
More information can be found
here. All design examples and logos are property of
their respective owners. The images displayed
are for presentation of the fonts in use.