Logo design for Ambassador Classical Academy, a Christian school
focused on knowledge, developing children and their leadership,
and a mindfulness of representing the Kingdom of Heaven.
A combination of symbolic images—flame, leaf, crown, and cross at
the center—came together to form a whole: the torch. In a broad
sense, the torch depicts passing it on and lighting the way.
For the word mark, a serif typeface is used with some custom
tweaks. An "a" occurs in every word, so I opened up the bottom of
the bowls and curled them to mimic the curve in the flame—thus
helping unite the symbol to the words.
Final logo and details.
Color explorations.
A few other concepts were explored.