HOW Magazine Redesign

In the fall of 2014 the in-house team at HOW (a publication for graphic designers) set out to redesign the magazine and add new content. Working with our editorial team, I led and executed the art direction and design of the project, and a few months later it was complete and launched with the Spring 2015 issue. The new direction leverages color, geometric shapes, iconography, and clean typography. The cover houses a dedicated square container for art with cover lines clearly placed in the masthead. The brand "voice" for HOW is a blend of friendliness with authority, and experienced "big-sibling", helpful advice.

Cover and masthead.

Columns and departments.

Feature example.

More feature examples.

New columns were added.

Competition section.

Icons to go with column names.

Redesign assets and principles.

You may also like

HOW Design Competitions
Garlic Salt Font Family
Fresh Impressions on Brandmarks (from my 5-year-old)
Potty Mouth Soap Logo
Staten Island Arts Branding
In His Image Dolls Logo
HOW Magazine Features
Ambassador Classical Academy Logo
HOW iPad + iPhone
Type Classification Personification
Back to Top