Harley-Davidson hired a team from a range of Interpublic Group
(IPG) agencies, named Team Ignite, to handle their global
creative, media, and digital marketing duties. A member from that
team reached out to me to negotiate a global, unlimited licensing
deal to use Cheddar Gothic Sans and Cheddar Gothic Sans Italic
fonts (part of the larger Cheddar Gothic font family) as the
typeface for these branded campaigns.
The font language support was expanded further to include even
more international languages and will be used by agencies and
dealerships around the world.
Final deliverables included the expanded fonts, custom naming to
clearly identify them as brand assets for the company, and
multiple font formats for use in print, web, and digital
platforms.
More information can be found
here. All design examples and logos are property of their respective
owners. The images displayed are for presentation of the
fonts in use.